Illuminating shampoo for coloured hair Illuminating and colour protective shampoo for colour-treated hair. This gentle yet effective shampoo helps preserve vibrancy and prolongs colour intensity wash after wash. Its new chelating feature removes dulling residues, like hard water metals and minerals, which can compromise colour shine. With certified regenerative green coffee extract, it shields hair from oxidative stress that can lead to colour fading. Experience radiant looking, silky smooth hair and long-lasting vibrant color for up to 4 weeks with use of the full routine.*